Embracing the household brand that has been a part of many Malaysian homes for over five years now, King Living held a special soft launch highlighting their hero products through their worldwide campaign entitled Something Worth Keeping.
As a celebration of Australian design and way of life, King Living recently debuted its stirring new campaign, “Something Worth Keeping’ with Atap.co, at the King Living showroom in IPC Shopping Centre.
Embracing the household brand that has been a part of many Malaysian homes for over five years now, King Living held a special soft launch highlighting their hero products through their worldwide campaign entitled Something Worth Keeping.
This emotive brand campaign marks almost five decades of creating furniture built to last for generations while maintaining an emotional depth and timeless style exclusive to King Living. They have established an enviable reputation in the market for their sturdy materials built from the inside out, using a steel frame as the foundation for all of their products to ensure continued stability and flexibility that promotes a durable structure. Confident in the resilience of its foundation, King Living also offers a 25-year warranty on the steel frame.
In attendance were some of Malaysia’s talented interior designers who received an exclusive tour of the King Living store. The interior designers got an in-depth look into what distinguishes the Australian brand’s products and were treated to delicacies paired with exquisite Australian wines. Justin Ho, a renowned Certified Sommelier and WSET Certified Educator, introduced the varieties of wines served, heightening the flavours of the event while paying homage to the brand’s native country.
The event was officiated by Lim Pui Yen, the Regional Marketing Manager for King Living, who, alongside the knowledgeable retail team, introduced some of their most iconic pieces of furniture, including the Jasper Sofa, King Cloud V Recliner, Sleep+ Mattresses, as well as first-rate fabric and leather selections.
The acclaimed Jasper Sofa, which celebrates 20 years since its introduction this year, is a prime illustration of the ageless appeal of King Living, and was featured in imposing and hard-wearing Prestige Saddle leather, merging flawlessly with Australian nature’s rich, earthy tones.
The King Cloud V, however, is in a league of its own. The futuristic sofa offers a unique experience with smooth gesture control, memory feature, and built-in surround sound capability. It comes with a touch glide control that allows you to adjust the head, seat, and footrests with a single touch and swipe of a button.
Personal comfort preferences can be customised and programmed for a seamless lounging experience to enhance your viewing experience in your home theatre or lavish living room.
One of the King Living features that stands out from other brands is the ability for customers to tailor-make the furniture with their favoured fabric and leather options, as well as determine the configuration that works best for their space. Once customers decide on their preferred model, they are able to customise the product to their own distinct style, personality, and needs.
Due to the brand’s ownership of the entire value chain – including the back-end designs, production, retail, and after-sales – King Living is able to not only ensure the highest quality products and services but also manage efficient lead times for its customised, made-to-order furniture.
These high standards of quality and dedication to pushing the conventions of furniture design are driven by the brand’s founder, David King, who has been leading the company with the same adage over the years: the “King Difference”.
It is this concept that inspires the King Living in-house design team to constantly innovate and evolve the offerings that set them apart from other furniture brands in the market. The brand is focused on providing its clients with furniture that combines an uncompromising emphasis on comfort with the most cutting-edge technologies and effective sustainability that will last generations.
Notably, King Living undoubtedly prides itself on types of furniture that are resilient, modular, durable, and ageless, keeping us in the present moment, adapting to our changing lifestyles, and connecting us to memories passed down through the years. The ‘Something Worth Keeping’ campaign brings this to life and serves as an emblem that reminds us that pieces of furniture in our home are more than just physical items.
The ultimate objective is to have us cherish the furniture that holds special memories, enriching our lives with purpose and enjoyment by creating family memories through the traditional Australian way of life.
Are you on the search for high-quality, long-lasting, and customisable furniture? Create lasting memories with the exclusive line of King Living products. For more information on the collection, click here to check them out!
Embracing the household brand that has been a part of many Malaysian homes for over five years now, King Living held a special soft launch highlighting their hero products through their worldwide campaign entitled Something Worth Keeping.
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