Interior Design Project Info
Established in the year 2010, and after 11 years of setting foot in the business, TianSi Jewellery intends to expand its business line into the more exclusive, premium, and upscale market that has a greater taste of aesthetic, with its finest and most tailored exclusive products & concepts, by rebranding itself under “TianSi Signature”. The 1st flagship retail jewellery store has been decided to take place in Mid Valley Southkey Mall in JB by end of 2021.
CLIENT'S CULTURE & SPACE
Business image: young upmarket society, simplicity-aesthetic design appreciators.
Business mindset & strategy: to see customers from all angles, so as to provide the best-personalized service, from recommendation & presentation of products, test-wearing, consultation to customization. (Making customers feel privileged and respect, with the best service attention.)
Confined space, slightly secluded from the main shopping hallway.
- Average budget
- 1-month time constraints.
CONCEPT OF TIANSI SIGNATURE
The designer assimilated conceptual keywords of temperament, confidence, style, positioning, and taste into the design concept interpretation. It was then further linked up to the imagination of an elegant ballet dancer: how she dances gracefully with the curvilinear movement form of lines, like a piece of jewellery design flowing through the dynamism.
This extraordinary inspiration was then shaping the smooth-flowing curvilinear form of furniture layout within the squarish retail space with a central focal point, and turning the spaces behind these curves into precious retail storage.
The gorgeous saturated colour of Prussian blue (company corporate colour) represents the emphasis on elegance and confidence. The slight touch of gold reflects the luxury and royalty. The pearl white performs the temperament and gentleness of a lady. This unique daring colour palette is designed not just to fit the inspiring concept, but also meant to attract eye-attentions of those who walk around the hallway.