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Project Overview

Duration
28 weeks
Completion Year
2016
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RICE Design Sdn Bhd 19B, Jalan Sutera Tanjung 8/2,
Taman Sutera Utama
81300 Johor Bahru
Johor, Malaysia
+607558xxxx
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Interior Design & Architectural Project Info

The Broadway Sutera was designed based on broadway Theatre Style and a hint of futuristic design.
It has a time traveling effect of bringing people back to 50’s. Old English cursive font was used for the
signage to portray the English Broadway style and at the same time establishing strong and unique
identity in the community.The entrance of Broadway Sutera , ground floor comes with a strong
futuristic effect. The light feature that was built on the ceiling contributed to the Futuristic and Outer
Space effect. It was formed by strong irregular geometric lines and changeable lightings and effect.
The colour and the effect of the Lightings can be set based on the theme of that night or preference
of the bartender. Few feet away from the Light feature is a 32 inch cocktail bar together with soft
cushion leather seatings. This is to enhance the whole drinking, dining experience and at the same
time to create a better communication flow between the customer and the bartender. Strong,
bold flowery wall paper was used for part of the bar area’s wall to create a vintage, retro theatre feel.
First floor consist of VIP room, Bar area and a stage for live band performance. Gabion concept wall
was used for the VIP room to create a secretive feel and at the same time provide sound
insulation to the room. The Highlight of 1st Floor is the starlight ceiling. It creates an outdoor feel and
added an open and roofless effect to the entire floor. Drinking under the sky full of star experience is
created with the extension of Starlight panel throughout the ceiling of dining and drinking area of
level 1. The solid red corduroy curtains were used for the 1st floor window area and flora imported
wall paper is used for the main walls to maintain the old English Broadway Theatre style.
The Wine rack is specially built by Rebar Steels to creates a strong Raw, undone feel.
The overall concept of this Broadway Sutera is to let people
have an experience of dining and drinking in a 50’s broadway
theatre. Definitely a memorable one!


Interior Design & Architectural Works Included


Interior Design & Architectural Project Areas


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