Alpha’s 25th Anniversary: Celebrating Togetherness and Innovation with New Product Launches

This year marks a significant milestone for Alpha, a homegrown Malaysian brand that has been a household name for 25 years. Known for its innovative, high-quality products, Alpha celebrated its silver anniversary with a grand gala at One World Hotel. The event was a testament to Alpha’s commitment to quality, design, and forward-thinking technological advancements.

The event, held on May 30th, began with an exclusive morning session dedicated to a collaborative Interior Designer (ID) session with Atap.co. This session saw the participation of 30 to 40 esteemed interior designers, making it a hub for creativity and professional exchange. The highlight was the exclusive private launch of Alpha’s latest product range, which includes ceiling fans, water heaters, and general fans, all reflecting the company’s dedication to innovation and design excellence.

The attendees were given a tour of Alpha’s meticulously designed product booth. Here, they explored the new series and products, including the much-anticipated WES7 water heaters. With their sophisticated textured finish available in four colourways, these heaters stood out as a perfect blend of functionality and aesthetics, set to become a staple in modern Malaysian homes.

Alpha’s new product line is not just about design and technology innovation but also sustainability and safety. The energy-saving DC motors and the compact, high-speed hand dryers are prime examples of Alpha’s commitment to reducing energy waste and promoting sustainability. Additionally, all products are SIRIM certified, ensuring top-notch safety and reliability for consumers.

Alpha takes immense pride in being a homegrown brand with in-house research and development and design teams. This has enabled them to remain pioneers and market leaders in Malaysia. The brand’s extensive range of products, known for their reliable quality, beautiful designs, and advanced functionality, has made Alpha a trusted name in Malaysian households.

_{For more information about Alpha’s products and their 25th-anniversary celebrations, visit Alpha’s website.}