Intel Concept Store @ Pavilion Bukit Jalil

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Project Overview

Interior Design Budget
RM 360,000
Duration
4 weeks
Completion Year
2022
Property Value
RM 360,000
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Office No.1, C-7-03, The Link 2,
Jalan Jalil Perkasa 1,
57000 Bukit Jalil
WP Kuala Lumpur, Malaysia
+6032789xxxx
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Interior Design Project Info

DESIGN VISION & CONCEPT
In line with Intel’s decision to refurbish their retail stores based on the latest guidelines, the brand new Intel Powered Store in Pavilion Bukit Jalil is the first in South East Asia to adopt the new retail concept.

The prime concept of the store is to create two different zones while magnifying the Gaming Experience Zone. Focusing on the futuristic element, the Gaming Experience Zone puts gamers in the mood with dark tones and LED lighting. On the other hand, the front segment of the store is a showroom concept and opted for a clean and neat look to ensure customers’ pleasant browsing experience.

Following its grand opening in July 2022, this store is set as the touchstone for the rest of the future new Intel stores in the region.


AESTHETIC QUALITIES
Combining the idea of a showroom plus an experience store, the two segments are distinctly contradictory. The Gaming Experience Zone is designed to highlight a mysterious atmosphere that puts gamers in the mood. Large glass panels are used to build up a wall and create an entrance to the ‘Gamers Hideout’. Walking through this entrance, shoppers will feel the change of ambiance instantly.

A cube-shaped LED screen is set in the center accompanied by metal frames to create an experience kiosk. LED strip lights are used on a considerable amount not only around the experience kiosk but also on the wall bays and ceiling to further elevate the atmosphere.


FUNCTIONALITY & PRACTICALITY
As mentioned previously, the front segment of the store is a showroom to exhibit products. But the core objective of driving sales is not neglected at all. The design of this segment efficiently displays the products in the best way possible and ultimately plays a vital part in facilitating sales in an efficient approach. Having a roomy store allows customers to better appreciate the products and make them feel like the store is thoughtfully curated.

This is also why this is a ‘concept store’. Unlike conventional stores, a concept store offers unique and memorable retail experiences. The Intel Powered Store allows the shoppers to connect and fall in love with the space and the store, and therefore decide to buy there.


INNOVATION & ORIGINALITY
The Gaming Experience Zone is a cutting-edge design. Undeniably, the construction process of the bulky glass wall to create an ‘entrance’ was very challenging. The glass panels are assembled to create a pentagon shape, while ensuring the LED light strips are well aligned to form the geometrical patterns. The final outcome is very satisfying as it really did bring out the ‘futuristic’ theme.


ENVIRONMENTAL SUSTAINABILITY
Printed posters are detrimental to the environment. But these posters of products are essential in retail stores. In an effort to reduce these printed materials, Intel imported a LED display kiosk to replace the conventional fabric poster. The cost of the kiosk might be much higher, but in the long run, it is definitely more cost-effective and most importantly, it tones down the impact on the environment.


Interior Design Works Included


Interior Design Project Areas


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