Equipped with upgraded AI features and intuitive smart screens, Samsung’s appliances offer a seamless experience that integrates effortlessly into your connected lifestyle.
Get ready to step into the future of home living! Samsung Malaysia has just launched its exciting 2025 Bespoke AI appliance lineup, promising to bring a new level of intelligence and ease to your daily routines right here in Malaysia.

(from left to right) Michele Tan, Head of Product Marketing, Home Appliances; Elaine Soh, Chief Marketing Officer,; Charles Kim, President of; Steven Koh, Head of Consumer Electronics; Luin Tan, Head of Home Appliances; and Tedd Kim, Business Director of Home Appliances at the launch of Samsung Malaysia Electronics’ Bespoke AI Home Appliances.
Imagine a home where your appliances anticipate your needs. This new range, featuring smart refrigerators, innovative laundry machines, and powerful vacuum cleaners, is designed to do just that. Equipped with upgraded AI features and intuitive smart screens, these appliances offer a seamless experience that integrates effortlessly into your connected lifestyle. Think about a fridge that not only keeps your food fresh but also suggests recipes based on what’s inside. Envision a washing machine that intelligently adjusts its cycles to perfectly care for different fabrics, saving you time and effort. And picture a vacuum cleaner that automatically optimizes its power for different surfaces, making cleaning a breeze.



The new Bespoke AI Side-by-Side Refrigerator boasts a sleek design and a 9-inch AI Home screen, acting as a central hub for communication and entertainment. Its AI-powered features can even detect when your hands are full and automatically open the door. For laundry, the Bespoke AI Top Load washer utilizes AI Wash to determine the optimal settings, while its AI Energy Mode helps you save on electricity bills. The Bespoke AI Jet Ultra cordless vacuum cleaner delivers powerful suction and features AI Cleaning Mode 2.0, which intelligently adapts to different floor types for efficient cleaning.

Charles Kim, President of Samsung Malaysia Electronics unveils the latest Bespoke AI Home Appliances lineup.
Mr. Charles Kim, President of Samsung Malaysia Electronics, emphasized this vision, stating, “At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living.”
Powered by seamless SmartThings connectivity, these appliances allow you to manage your home environment from anywhere. Built-in voice control via Bixby adds another layer of convenience. Plus, with Samsung’s trusted Knox Security, you can enjoy this smart home experience with greater peace of mind.
The 2025 Bespoke AI lineup is set to transform how Malaysian homeowners interact with and manage their homes, offering a glimpse into a smarter, simpler future. Learn more about the 2025 Bespoke AI Home Appliances here.
Equipped with upgraded AI features and intuitive smart screens, Samsung’s appliances offer a seamless experience that integrates effortlessly into your connected lifestyle.
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