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Interior Design & Architectural Project Info
This Public Bank branch innovation developed is breaking the rules of current retail banking models: it introduces a free flow and browsing approach and integrates and expands the self banking model on one hand and strengthens the consultancy approach on the others. The final result is feasible either from the quality of design or service level, which is a fully integrated experience driven by our unique Physical Brand Design methodology. Each customer is welcomed by a butler who registers their attendance, while taking a look at the interactive tables showing its new products or electronic devices at the entrance. A transparent shop front characterizes the branch. There are no posters, no displays. All its ATM machines and mobile branches have been developed with the same design and the design remains the symbol of Public Bank.