EnerG X Park Share this professional

Interior Design & Architectural Project Info

EnerG X Park is a brand new play and cultural space in a city. It defines six core values, Edutain, Nurture, Energize, Nationalize, Gusto and Xenial, in order for its brand to encompass passion for freedom with healthy enjoyment. It requires communication suitable for target customers and purpose with programs and operation. So, it differentiated colours and tones depending on targets. The graphic of EnerG X used gradient colour themes, with a motif of “show us your true colours” on a trampoline. This graphic motif helps jumpers experience it's consistent identity from all design applications, including logo, typography,

All Brand Strategy & Design.
EnerG X Park requires communication suitable for target customers and purpose with programs and system operation for diverse age groups. Accordingly, it divided its brand structure into Mother Brand, Sub-Brands, Single Brand and Individual Brand. It maintained visual consistency of the overall brand on one hand, and differentiated colours and tones properly depending on segmented targets for communication on the other hand. 
 
Graphic Design
The graphic of EnerG X used gradient colour themes, with a motif of “show us your true colours” on a trampoline. This graphic motif helps jumpers experience EnerG X’s consistent identity from all design applications, including logo, typography, or pictogram, which represent the keywords of Energetic, Exciting, Free, Passionate, and Unique Stylish, that EnerG X wants to convey. EnerG X designated five vivid colours, blue, red, yellow, green and navy, to express its dynamics and energy. The design essence of EnerG X, which is applied to all components at various marketing interfaces, provides consistent brand experiences.

Atmosphere perception
Atmosphere is not an affective state in itself, but an affective evaluation of the environment. We used RGB sport light & RGB par ken to create vibrant atmosphere & ambience In the park. Light colour plays an important role like blue makes us energetic while red increases the pulse and heart rate and green is vitality, freshness, growth, balance, health, & youthfulness.

Interior Design & Architectural Works Included

Interior Design & Architectural Project Areas

Project Photos