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Interior Design Project Info

Brickboy Toys: A Bold New Look for a LEGO Lover’s Paradise

Welcome to Brickboy Toys at The Gardens Mall, where imagination meets reality in a revamped LEGO and figurines retail store. The project involved a complete design and project management overhaul, aimed at transforming an aging store interior to align with the mall's latest design trends, creating a lasting concept that excites both young and old.

The vision for Brickboy Toys was clear: to create a modern and bold space that embodies LEGO’s playful spirit while ensuring the store remains cohesive with the mall’s high-end aesthetic.

Design elements for the store focused on a minimalistic yet impactful approach, highlighting LEGO’s vibrant colors against a clean, grey backdrop. This strategic use of neutral tones ensures that the colorful products stand out, making the store both attractive and functional. Key pieces include a custom-made, giant LEGO ceiling-hung light that adds a playful yet sophisticated touch, and a LEGO wall where customers can interact with actual LEGO bricks, enhancing the shopping experience.

Special features of the store include an open, spacious layout designed with purpose, allowing for clear product display and an inviting kids’ play area where creativity can flourish. The design purposefully emphasizes LEGO colors, creating a vivid and memorable atmosphere that draws attention to the products.

The project presented several challenges, including the need to create a bold and attractive LEGO concept store that also maintains a high-end look suitable for The Gardens Mall. The design had to be minimalistic yet engaging, ensuring that the space was both striking and functional. Additionally, the project required close liaison with multiple parties within a strict timeline and under stringent mall regulations.

The solution lay in a minimalist approach using grey materials to allow the colorful LEGO products to pop. The design cleverly incorporates LEGO brick-inspired shapes and forms throughout the store, creating a strong visual impression while maintaining a clean and modern look. Strategic planning and precise execution were key in the project management, ensuring that all elements came together seamlessly.

Brickboy Toys now stands as a beacon of creativity and modern design, perfectly blending the playful essence of LEGO with the sophistication required by The Gardens Mall. It’s not just a store; it’s an experience, where customers of all ages can immerse themselves in the joy of LEGO within a beautifully designed space.

Interior Design Works Included

Interior Design Project Areas

After Photos

Before Photos