Interior Design Project Info
The Amway Ipoh Shop project embodies Amway’s brand values and purpose through an inviting, warm, and modern retail environment that seamlessly integrates offline and online community experiences.
Design Concept:
Guided by the theme of "Refined Wholesomeness," the design celebrates Amway’s diverse product range, including Nutrition and Wellness, Skin Care and Cosmetics, Personal Care, Home Care, and Home Tech. Celebrating the company's commitment to health and wellness, the space integrates biophilic elements and warm wood tones to emphasize the holistic nature of Amway’s offerings. Curvature and circular patterns within the design reflect the company's innovative spirit and dedication to revolutionary breakthroughs in wellness.
Key Design Elements:
• Retail and Cashier Area: The design features a flowing curvature that naturally directs customer movement, creating an intuitive and engaging shopping experience. The strategic application of brand colors reinforces Amway’s identity and vision, enhancing the overall brand presence.
• Café Area: With its biophilic design and natural elements, the café provides a welcoming space where visitors can relax and enjoy their time, reflecting the warmth and inviting nature of the environment.
• Training Room: These rooms are designed to foster collaboration and strengthen team connections, offering a flexible and dynamic setting that supports effective group interactions.
The strategic placement of an island display area in front of varied brand cabinets optimizes product visibility and promotion, enriching the retail experience and showcasing Amway’s product range.
This project not only exemplifies Amway’s dedication to quality and innovation but also sets a new standard in modern, functional retail design.