Coway Marks 19 Years in Malaysia with an Immersive Innovation Fest

Coway is celebrating nearly two decades of improving Malaysian homes with the Coway Innovation Fest, a five-day experiential event happening at IOI City Mall, Putrajaya, from 21st to 25th May 2025.

More than just a celebration, the fest brings Coway’s latest home innovations directly to the public, offering a hands-on glimpse into how the brand continues to evolve with everyday needs.

The spotlight is on the all-new Coway BEREX Smart Mattress, which was revealed for the first time at the event and is set to launch later this year. Unlike conventional mattresses, the BEREX Smart Mattress uses smart sensor technology to monitor your movements and posture as you sleep. 

Also read: A New Era of Luxurious Wellness Awaits with Coway’s New Relaxation Line: BEREX

Alongside sleep wellness, Coway is expanding into laundry care with the introduction of its first Washer Dryer. Designed for modern households, this 2-in-1 appliance offers a 10kg wash and 6kg dry capacity, powered by a Direct Drive Inverter Motor that promises quiet, energy-efficient operation.

Visitors can also experience Coway’s P-Series Air Conditioner and the newly upgraded Villaem III Water Purifier–two innovations designed to make daily living cleaner and more convenient. The P-Series not only cools quickly with 16-angle airflow and 4-direction swing but also purifies indoor air with a 6-stage hygiene care system and self-cleaning unit. Meanwhile, the Villaem III offers six temperature settings, eight volume options, and a child-safe Dual Lock, along with UV sterilisation every 12 hours to ensure bacteria-free water around the clock.

“Over the past 19 years, Coway has become a familiar name in Malaysian households,” said Ryan Jung, Head of Marketing and Product Division at Coway Malaysia. “This event is about letting people truly feel and experience the wellness we design into every product.”

As part of the celebration, Coway also unveiled its first-ever Brand Store in IOI City Mall, marking a new chapter in how Malaysians can connect with Coway–up close and in person.

From air and water to sleep and now laundry, Coway continues to evolve with modern living, reinforcing its role as more than just a home appliance brand, but a wellness partner for life.

Want to experience Coway’s latest innovations in person? Head to the Coway Innovation Fest from now until 25th May 2025 at IOI City Mall, Putrajaya. Or, head to their website to learn more about their newest product lineup.