A New Era of Luxurious Wellness Awaits with Coway’s New Relaxation Line: BEREX

Atap.co recently attended the exciting launch event for Coway’s newest venture: Coway BEREX. This innovative brand is all about bringing the spa experience home, with a focus on rest and wellness that aligns perfectly with Coway’s mission to enhance Malaysians’ quality of life.

_{From left: Ryan Jung, Head of Marketing and Product Division of Coway Malaysia, Kyle Choi, CEO of Coway Malaysia and Edna Ho, BEREX Product Specialist posing with Coway BEREX product lineups, during the official launch of Coway BEREX.}  

At the event, Kyle Choi, CEO of Coway Malaysia, shared his enthusiasm for the brand’s growth, stating, “It’s been our joy to witness Coway become a trusted brand in millions of homes worldwide.” This commitment to earning customer trust is evident in the impressive features and innovative design of the new BEREX line.

BEREX: Your Home, Your Retreat

BEREX aims to transform your home into a sanctuary of relaxation, and they’re doing it with a stunning lineup of massage chairs and beds:

• PEBBLE Massage Chair: This isn’t your ordinary massage chair. Available in four sophisticated colors (Mystic Gray, Sand Beige, Hazy Blue, and Terracotta Pink), the PEBBLE boasts 11 different massage modes, 3D rollers that adapt to your body’s contours, and adjustable airbags for a truly customized massage. It even includes heat therapy for your back and hips, and a wireless heated massage cushion for targeted relief. The PEBBLE’s ergonomic SL frame ensures proper spinal alignment, relieving fatigue from your neck all the way down to your thighs.
• MINE Massage Chair: Perfect for smaller spaces, the MINE is a compact massage chair that doesn’t skimp on features. It’s actually the first in Malaysia to offer convertible knee-to-calf massage therapy! With 12 massage modes, advanced body scanning technology that tailors the massage to you, and 3-zone heat treatment, the MINE provides a comprehensive full-body massage. Choose from three elegant colors (Champagne Beige, Rose Brown, and Ink Black) to match your home décor.
• MASSAGE BED: Imagine a bed that gives you a professional-quality massage. That’s the MASSAGE BED. This innovative bed features a 90cm-long flat track massage concept that targets your entire spine, all the way to your tailbone. With 30 massage modes, 12 intensity levels, and a heated massage cushion, you can customize your massage experience to perfection. The MASSAGE BED even includes Bluetooth connectivity so you can enjoy soothing music while you relax. When not in use, it cleverly converts into an ottoman-style seat. Choose from Champagne Beige or Ink Black to complement your style.

Experience BEREX for Yourself

Coway wants you to experience the magic of BEREX firsthand. Throughout November, their experiential truck tour is making stops at popular locations in the Klang Valley, including Publika, TRX Exchange, Lot 10, and Desa Park City. It’s the perfect opportunity to try out the PEBBLE, MINE, and MASSAGE BED and discover a new level of relaxation.

Ready for a transformation?

Visit the Coway BEREX truck tour this November or explore the PEBBLE, MINE, and MASSAGE BED online at www.coway.com.my/products/berex.